A newproven acquisition model to profitably acquire new customers at scale with direct mail.

In 2010 I started a Facebook ad agency that built software on their API.

After selling the business my wife and I started Audry Rose Jewelry in 2015.

Like most brands, when iOS 14.5 came out we desperately scrambled to find a 2nd channel. We tested everything, and had some decent success with direct mail. We have spent the last 5 years building software to optimize the program, finding the best partners, and testing everything.

It's now our #1 channel for new user acquisition, surpassing Meta in scale and profitability while bringing in a higher quality customer, with a 45% higher AOV.

Since we built this organically for our own brand, we had no incentive to make direct mail look better than other channels.

While others may sell you a 12x ROAS, the way AdWords agencies used to claim credit for brand traffic, we measure everything for incrementality and profit.

We are the only direct mail agency who built our program, tooling, and software to maximize brand profit.

Does it work?

Patagonia, Victoria's Secret, Lands' End and L.L.Bean all built their customer base on catalog long before digital existed. The mechanics still work.